Google uses an algorithm to determine the search engine results (SERPS). The algorithm is based upon certain factors that include keyword density, Meta Tags, anchor tags, image tags, back links, etc etc etc.

If your site is optimized for specific keywords than you will rank better in the search engines. There are many factors but onsite optimization is a must. You can research and fine out the information yourself or hire and SEO. I have put together some Free Basics on www.seo4dummies.com

Overture shows you the bid price of certain keywords. Wordtracker show you the amount the term is searched. You can use www.nichebot.com a free tool to see all this at once.

You can research keywords free online with these various tools.

www.nichebot.com ( my personal SEO Favorite)

http://www.webmasterautomation.com/cgi-bin/keywordtool.cgi

http://www.keyworddensity.com ( Keyword density analyzer )

Adsense / Adwords.

Google Adwords have a bid price to display certain "keyword terms". Think of Adwords as TV commercials. Webmasters can put Adsense on there websites. Think of Adsense as the TV Program. If a viewer of your webpage clicks on one of your ads, you get a commission. That commission is based upon the price of the Adword. Google keeps about 60% of the bid price and passes about 40% to the webmaster or Adsense account.

The way the Adsense ads are displayed is determined by the Keyword Density of your individual sites. If you site is prominently about "say Dogs" then the Adsense will display ads about Dogs. However, Google in its new business model is now tracking IP numbers and providing more local ads. Think of the local TV commercials. They are not as expensive as the National Ads. Therefore you may have local ads that are displayed on your site that have only a$0.03 payout rather than a $5.00 payout.

If you optimize you site for your theme, or content, then you can generate more traffic to you sites based upon your keywords. The Google Adsense, will display ads relevant to your topics. If they are not displaying ads to our topic, then you must adjust your Density of your keywords in the body of text of the page.

Search Engine Optimization (SEO) is the practice of changing your website, so that it is spider friendly. If your site is brand new it will take a few months for Google to index your site and be visible in the SERPs. This is known as the "Google sandbox theory". Aged sites should already be indexed as long as the site has something for the spiders to grab. Excessive graphics, java scripts, PHP sessions are all not spider friendly.

To get spiders to come to your site often and grab your data, you must have links from outside websites to your site. This is the Coveted Page Rank factor. Page rank is only a factor of the amount of incoming and outgoing links to your site. Only a small percentage of Page Rank is attributed to the Google Algorithm for Search Engine Results at this time.

Spiders follow links, once there are links established the spiders will Crawl, your sites. They will gather minimal information. Several Weeks to months later, the spiders will Deep crawl you site and index all that is available. To speed this process along, back links or links to other sites is a must. The more links the spider can travel to get to your site the better. Linking to like minded topics is always best. You don’t need to buy LINKS. You can acquire links via posts in forums, writing and submitting articles, using a Blog post, submitting to SEO friendly directories.

To view the spider activity on your site, first go to your traffic stats. Look for the googlebots. See how often they come and the amount of data they have "grabbed". You can also go to Google itself and if you are indexed view the Cache of your page. That cache date is a good indication of the last true crawl of your site.

To see if you are indexed go to Google and type in the search box, site:www.yourwebsite.com ( make sure the word site is not Capitalized and you replace he words your website with your actual URL). View the results. You should also repeat the process and this time leave out the www. , and just enter the site:yourwebsite.com Sometime webmasters leave out the www., but then look for Google using the www. Or link to sites using the www. Either way is fine, just pick one version and be consistent with www. Or non www throughout your website career.

As the spiders come to your site they will start to grab information, that information is sorted and returns the SERPS. Did you know that there are different DataCenters throughout the world that Hold that information? If you ask a friend on the say East Cost to search for a term and tell you where you site is in the SERPS, they result on the West cost may be completely different. As much as 5-10 or more positions depending on the activity of that keyword.

Ok that’s enough for today.

Putting images near ads is said to increase your CTR (Click Through Rate), so why shouldn’t we give it a try?

If you are a WordPress user, you can use the AdSense Beautifier plugin, which beautifies your Adsense Ads by placing images near them.

Installation process:

• Download the plugin, unzip it and upload it to your wp-content/plugins/ directory
• Navigate to your WordPress Admin Panel and activate the plugn
• Go to the Options page where you will see an AdSense submenu
• Paste your original AdSense code into the textarea and push the button (by Sugababes )
• Copy your new code and paste it wherever you want to

Ps. you could do the same thing manually but why bother, if you have a plugin that does all the work for you available? If you do it manually, be aware of the fact that you must put a visible border between the images and the ads, to avoid confusion and invalid clicks.

Do you use AdSense?