If you are wondering what a Belcher Button is, it’s that ugly button that you see on sale pages usually. The one on the thumbnail. Yes, that BUY IT NOW / ADD TO CART button, that people tend to click in order to purchase what you are selling.

If you still don’t know what it is about, you can take a look at Belcher’s video on facebook about it and see why it works.

And today I’m going to show you how to make one by yourself with simple HTML and CSS.

Live Preview

Let’s see the code now and I will then explain it to you:

HTML

<div class="buttonContainer">
    <h1 class="buttonHeader">"Name of Your Product"</h1>
    <div class="buttonBorder">
        Regular Price <del>$300</del> Today <ins>$99</ins>
        <a href="#" class="addToCart">Add To Cart</a>
        <a href="#">Add to Cart</a>
        <div class="buttonIcons">
            <img src="http://www.railroadforum.com/forum/icon_smile_visa.gif" width="30" />
            <img src="http://www.cruisedeals.co.uk/img/icon_mastercard.gif" width="30" />
        </div>
    </div>
</div>

CSS

.buttonContainer { width: 400px; margin: 0 auto; font-family: tahoma; }
.buttonHeader { text-align: center; color: #C70311; margin-bottom: 10px; }
.buttonBorder { border: dashed 3px #C70311; padding: 10px; text-align: center; font-size: 15px; }
.addToCart { display: block; width: 200px; padding: 5px 10px 2px; margin: 5px auto; font-size: 25px; background: #FCD629; border: solid 2px red; color: navy; text-decoration: none; }
.buttonIcons { margin-top: 5px; }

Now, as you can see I decided to use classes instead of ids for the elements. This is because usually sale pages MUST have more than one of these buttons and ids must not repeat. Marketers say, that it must include AT LEAST three (3) of them, because a lot of people decide to buy only after they see the call to action for the third time.

I must admit the button does not look exactly as his, because I decided to make it entirely in css without using a background image. You could easily reproduce his effect by making a background in photoshop and setting it in the css code.

And for this example I’m just hotlinking the credit card logos, you should download their original logos and use those.

Once again another easy tutorial for ya.

Have swing!